Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Our consumption patterns are threatening to outstrip Earth’s ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation…. More >>
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Posted in Social Marketing | 
Tags: Behavior, CommunityBased, Fostering, Introduction, Marketing, Social, Sustainable
Doug is a great writer and really knows the subject matter.
If you are interested in CBSM this is the bible.
Rating: 5 / 5
I don’t know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you’ve heard about “Prompts” and “Norms” associated with CBSM and need to know what everyone’s talking about, this is a great place to start.
Rating: 5 / 5