More Words That Sell
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell–but with literally no overlapping words–it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche’s to avoid Color names beyond just red, white, … More >>
$8.66
4.5
More Words That Sell
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Good for copywriters. It is literally just a book full of different types of words and phrases. Not really an exciting read but I guess if you’re searching for a certain phrase this might help.
Rating: 3 / 5
This book is a great asset and reference for students in my role as an educator / lecturer in marketing
Rating: 5 / 5
In today’s highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message-far too vital to be left too chance! “More Words that Sell” provides you with more than 3500 high-powered, high-profit words, phrases, and slogan that have proved their ability to hold readers’ attention as you deliver your message and to persuade them to respond. Taking up where the bestselling “Words That Sell” left off, this book supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: (1). Make readers feel your message instead of just reading it; (2). Add muscle to your copy by using powerful verbs and adjectives; (3). Find the right words and phrases for niche markets; (4). Boost results by using words that appeal to basic human needs; (5). Invite interaction from website visitors-and bring those visitors back; (6). Create a favorable impression with resume and cover letters as well as with general business correspondence such as reports and memos; and (6). Use colour, fragrance, sounds, and textures for vivid sensory appeal. Ask any veteran writer and you’ll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let this book help you choose the words that will boost the effectiveness and profitability of your message-whether you’re promoting products, ideas, your business or yourself.
Rating: 5 / 5
I can only assume some level of fraternization with the nice people allocating this book five stars. When you find an entire chapter dedicated to words you might use in a personal ad and such innovative real estate gems as the venerable “Hurry!” and “Great Buy!”, you can’t help but feel the most powerful suggestion in the entire book was on the cover. To that I give kudos to the author.
If you are a practicing copy writer, there is little in this book to recommend for direct use, or even as a launching point to get the creative wheels turning. The color section is useful for those plagued with creating color names every season but little else is really useful to anyone at a professional level. I suppose every little bit helps but for this little bit, I’d suggest a quality Thesaurus and some Zoloft. This book is NOT A THESAURUS. I’m not sure how he gets away with that claim – a cardinal rule of good (virtuous) copy writing broken.
If on the other hand you are absolutely green to the idea of writing to sell, you could benefit form the brief intros to each section and the occasional tidbit. But try something else first. If this is the best you can find, you’ll sound as green as a hungry stowaway in a storm with this book as your guide.
Rating: 2 / 5
I’ve been using this book for years and it’s been a fantastic reference for me. As the author of a guide book (Walt Disney World® with Disabilities) and the owner of a business, I’ve been involved with promotion for several years. I find this book to be an excellent tool that’s helped me to dramatically improve our marketing copy.
This book provides numerous ways of getting an idea across with the highest impact. The author provides descriptive, compelling, and effective alternatives for creating copy for marketing purposes. The book is completely easy to use, with a super practical table of contents.
Chapter titles include:
Part 1 Grabbers
Part 2 Descriptions and Benefits (this includes words like comfortable, improved, indispensable, convenient, etc.)
Part 3 Clenchers
Part 4 Terms and Offers
Part 5 Special Strategies
Using this book as a reference can help you make your copy have far more emotional/psychological impact. I highly recommend it to anyone who writes for marketing or public relations purposes.
Rating: 5 / 5