Posts Tagged ‘Global’
eBay Global the Smart Way: Buying and Selling Internationally on the World’s #1 Auction Site

Buying and selling on any of the many international eBay sites opens up a huge range of possibilities for American users. The globalization of eBay — with 28 sites worldwide — offers vast new markets for American merchandise overseas, as well as the opportunity to buy items globally with the aim of selling them profitably in the U.S. But along with these opportunities come new questions: Do you need a license to buy and sell internationally? How do you set prices, handle cultural differences, and arrange shipping? And how do you determine which markets are most likely to benefit you? eBay Global the Smart Way shows readers how they can operate safely and profitably, offering in-depth and accessible information, and step-by-step instructions on topics including: * Marketing to customers in foreign countries * Ensuring quality * Using customs brokers * Making payments to foreign vendors * Finding economical shipping * Avoiding credit card … More >>
eBay Global the Smart Way: Buying and Selling Internationally on the World’s #1 Auction Site
Social Marketing for Public Health: Global Trends and Success Stories

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals. Ideal for upper-level undergraduate and graduate courses… More >>
Social Marketing for Public Health: Global Trends and Success Stories