Posts Tagged ‘Showdown’
Church Marketing Showdown: PPC vs. SEO
Recently I wrote a bit about the value of a pay-per-click (PPC) search marketing campaign as a part of your online church marketing. I’ve also written several articles on the value of search engine optimization (SEO) for church marketing. Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?”
PPC Comes Out Swinging:
Unlike SEO, pay-per-click does not take much time or work to get setup. Unless you decide to setup a very complicated PPC campaign, the amount of work and knowledge required for setting up a PPC campaign is significantly less than what is required for optimization. In addition, you can get your church listed in the search engines for the keywords you want to target within a day. This is especially nice when trying to get listed for more competitive keywords that may months Read the rest of this entry »
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