The Broker’s Edge: How to Sell Securities in Any Market
In today’s precarious financial climate, it pays to build client relationships that can weather good markets and bad. Consultative selling, an innovative sales approach with an emphasis on gaining a thorough understanding of the client’s point of view, should promise brokers greater client loyalty and retention, deeper asset penetration, fewer customer complaints and more referrals…. More >>
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4.5
The Broker’s Edge: How to Sell Securities in Any Market
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I’ve been a managed director on The Street for over twenty years and I’ve seen a lot of retail stockbrokers come and go. If your book is taking a hit due to the internet this is a must read. I’m sipping chardonay and working on the backswing.
Rating: 5 / 5
I’ve been a managing director for over 20 years on the street and if my brokers had this resource I would have won a lot more trips to the South of France and other exotic locales. For every broker with a book this is a must read.
Rating: 5 / 5
This wonderful tome, with its flowing prose, can teach even the most broken down of brokerage horses how to be a top producing stockbroker. Perfect reading in that rented cessna with the horse down below in the cargo bay or on the beach in Monaco on a “business lunch”. More fun to read than a pile of GONEX prospecti.
Rating: 4 / 5